Report: The Rise of Generation C - Implications for the World of 2020

Authors: Matthew Le Merle, Roman Friedrich, Michael Peterson and Alex Koster

In the course of the next 10 years, a new generation—Generation C—will emerge. Born after 1990, these “digital natives,” just now beginning to attend university and enter the workforce, will transform the world as we know it. Their interests will help drive massive change in how people around the world socialize, work, and live their passions—and in the information and communication technologies they use to do so.

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