Boingo Wireless Buys Ex-Googler’s Cloud Nine Media, Digs Further Into Sponsored, Free WiFi And Ads

Boingo Wireless may have made its name with paid WiFi hotspot access, but today it is doubling down on free: the public WiFi operator is buying Cloud Nine Medi, a startup co-founded by ex-Googler Sebastian Tonkin that specializes in sponsored WiFi services, which in turn cost nothing for consumers to use. Financial terms of the deal were not disclosed.