Why Spotify is Not Doing an IPO

Spotify’s big day is getting closer, as the music-streaming giant kicks off its public listing push with its official Investor Day presentation later today.

The event is scheduled to be livestreamed from around 10 a.m. (Pacific), but ahead of the big broadcast the company has posted videos outlining various aspects of its business, including where it has come from, its business model, and a product overview. This is typical for any company that’s about to go public — after all, it wants to generate interest in its shares. But included in Spotify’s library of videos is a tidbit outlining five reasons why it’s choosing to list directly on the New York Stock Exchange (NYSE), as opposed to following a traditional IPO route.