Earlier today, I wrote about a new startup called Perka that’s attempting to bring an end to loyalty cards with a kick ass merchant-facing service. Well, it seems that today is the day for launching loyalty program-disrupting startups, as a company named Perkville is coming out stealth mode and launching into the public sphere.
Many of us have overflowing wallets due the amount of loyalty cards, buy-five-get-one-free tickets, and Groupons we carry around in our wallet. Or we get to our favorite coffee shop only to remember that we forgot our punch card at home. Perkville, as opposed to Perka, is taking a different approach to providing local merchants with a loyalty solution by turning customers’ email addresses into virtual reward cards. That means no more cards to carry and forget at home, no apps to download — just an email address, and users can participate in any merchant program on Perkville. And for merchants, Perkville is free to use and can be set up in minutes.