Spotify is finally kicking back into expansion mode in Asia. Nearly two years after its last country launch in the region and close to four years after it first stepped into Asia, the music streaming service has confirmed plans to go live in Indonesia at the end of March.
Indonesia could have serious potential for Spotify. The fourth most populous country on the planet, Indonesian smartphone sales are projected to grow by 20 percent this year as its population of 250 million becomes increasingly more affluent and connected to technology.
Last October, we reported that Spotify was close to launch in Indonesia and Japan, too, and the company has been quietly upping its efforts in Tokyo, where it established an office some time ago. In one sign of its imminent arrival, Spotify inked a partnership with Japan’s top messaging app Line which, similar to its agreement with Facebook, lets users share Spotify tracks through the Line app.