1World Online today formally released its Software-as-a-Service (SaaS) platform 2.0 which had been in beta since mid-2015. The platform, updated to provide a robust set of new user engagement metrics and audience insights, now also integrates advertising for publishers or businesses – either through their own promotional or ad programs or through 1World's selection of leading advertising network partners.
1World's poll, quiz, survey, and debate tools for websites can all be enabled with advertising. Quizzes, for example, have provided firms tens of thousands of completions in the span of only a few days, the advertising potential for brands through this new form of "native advertising" surpasses that of any other existing solution in the market.
As 1World's platform continues to progress, the company has also continued to expand its global presence. 1World now has offices present in North America (East coast and West coast), Latin America, Eastern Europe, Southeastern Asia, and India, which are all generating momentum in new language integrations and localized partnership agreements. For the past six months, the company has attracted one million new users per quarter to its system and recently passed the milestone of five million lifetime users worldwide and exceeded running rate of one billion annual impressions.