The Chinese new year sees the launch of a cross border collaboration to bring China's leading children's TV mascot "Crazy Maiji" to mobile devices all over China.
Crazy Maiji 2 is a mobile video game based upon Canadian developer Get Set Games' Storm Casters. The game is a top down shooter with card collection and role playing game elements. The game incorporates Hunan TV's mascot Crazy Maiji – known to more than 100 million Chinese children for its hit TV show of the same name. The game is being published by US based Spellgun and China based Talkweb.
Hunan TV is China's largest satellite TV station and second most watched TV station next to CCTV 1. This launch is only one of a number of bold moves that Hunan TV has been taking as it expands its presence into the US. Last month filings disclosed that Hunan is partnering with Lionsgate and expects to invest about 25% of the combined $1.5 billion that the two will spend on their new venture.