San Francisco based ApplePie Capital is preparing to launch a “first-ever” franchise loan marketplace that will connect franchise brands and their entrepreneurs with investors seeking fixed income returns. ApplePie was launched in 2013 and raised funding earlier in 2014 in the amount of $3.77 million from Freestyle Capital, QED Investors, Signia Venture Partners and more.
ApplePie Capital seeks to bridge the financing gap for qualified entrepreneurs who wish to open or expand their franchise business by matching investors to franchisees. ApplePie wants to use the power of P2P lending to “democratize” access to capital. ApplePie sees a platform that allows entrepreneurs to invite friends and families to invest alongside others including ApplePie’s “growing network of individual and institutional investors”.