The Chinese mobile games market grew over 100 percent in 2013 and is likely to almost double again in 2014.
And it's this level of opportunity that's attracting more and more western game developers to consider releasing game in the country.
But while the market is becoming more open, there are still plenty of local challenges, which is why working with an experienced partner remains the most sensible approach.
One such company is US-Chinese concern Spellgun. Spellgun is a joint effort between Concept Art House, an outsourcing firm that makes art for video games, and Talkweb, a publicly traded Chinese company that has successfully published blockbuster titles such as Plants vs. Zombies 1 & 2 and Angry Birds.
Spellgun plans to make it much easier for Western game companies to enter China, one of the most important markets in the future of games.