So this is what it takes to launch a repetitive app in a crowded market and actually get some traction: Team up with celebrities like Mark Cuban and Stephen Fry. Then buddy up to the App Store people and get featured as an “Editor’s Choice” and “New and Noteworthy” app in a number of geographies. Round up some decent press coverage. And boom, you have a hit.
That’s what Soundwave, a music discovery app out of Ireland, has done. Within its first five days of launching, Soundwave has been downloaded in 180 countries. Users have streamed 560,000 songs.
The app also raised a seed round of funding worth €1 million from Mark Cuban, ACT Venture Capital, Matthew Le Merle and Enterprise Ireland.