elements®fitness and BalanceDiet™ have announced a partnership with California-based Perkville, the highly-touted rewards program co-founded by former Yahoo and Linked-In Senior Project Manager Sunil Saha and Eric Bollman, former Director of User Experience at Yahoo®. Perkville™ features a customizable points-based rewards system, similar to earning airline miles or credit card points which engages members and drives retention.
The Perkville™ team worked with the elements® brands to create a customized and easy to use member experience for earning and receiving rewards based on behaviors and usage. Members will be incentivised for basic behaviors such as checking into the club, posting on Facebook™, and referring friends. elements® and BalanceDiet™ will also offer points for all purchases within the system, including personal training, weight loss plans, supplements and retail.