Corporate Innovation

in the Fifth Era

LESSONS FROM ALPHABET/GOOGLE, AMAZON, APPLE, FACEBOOK AND MICROSOFT

 
  • Introduction to the disruptive innovations that are changing the world around us
     
  • Understanding of how the most innovative companies are building enormous economic value by tapping into these innovations
     
  • Deep insights into the new corporate innovation approach that is needed to do so
     
  • Next steps for beginning to move your company toward this new approach
“The secret sauce that makes a consistently successful innovative company is one of the most explored and least understood questions the business elite is confronted with…This is now changing with this book.”
— Dr. Roman Friedrich, Managing Director AlixParters
“The book is comprehensive providing societal and geopolitical perspectives as context for specific examples and suggestions for corporate leaders to drive innovation.”
— Philipp Jung, Chief Strategy Officer HP
“If you are looking for a blue print to support your company’s innovation strategy — this book is it. This book should be required reading for MBA students and current business leaders.”
— Debbie Kristofferson, VP Marketing Drip Drop Hydration, Former VP Peets/Walmart.com

Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. They have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley Insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet/Google, Amazon, Apple, Facebook and Microsoft, as well as other leading companies. The best-selling authors describe this new approach so every company can be ready as we enter the Fifth Era.